So you want on the Web !
Now what do you do?

  • Making the decision to be on the Web is the easy part.    To be successful, a site must fulfill the needs of its viewers and generate return visits.

  • Just remember you will be communicating with a potentially huge audience.  Think "globally not locally" and be prepared for the world to come to your door.

  • On the Internet, it's a small world with a big audience.     On the Internet be ready for a potential of 60,000,000 customers cruising past your site on the web on any given day.  Millions more are added each month.

  • Be ready to grow your business.   Gaining new business from across the country or around the world is a real possibility.  Learn to be flexible and responsive.  Be prepared to ship products if you don't already. 

  • Doing business over the Internet,   whether locally or internationally, may be different than your traditional storefront or office.  Laws sometimes change when you cross state or country borders.  If in doubt seek an attorney who is qualified in this area.

  • Location, Location, Location!  In real estate location is everything.   On the Internet location is determined by the number of search engines that register your site and how high the site is ranked within a search.  Register with as many search engines as possible and select key words that will make your site standout when a customer searches for your product or service.

  • Take advantage of advertising on other sites.  If a supplier or other business alliance has a web site, ask them to put a link to your site on their page and vice versa.

  • Changing your site often. Keep it updated with current information and products. This is the best way to assure return visits.  The most successful sites change daily, weekly or monthly.

  • Use the tools of the trade!  E-Mail, electronic commerce, feedback forms, surveys, contests, sound effects and web based catalogs are just a few of the tools available on the Internet.

  • E-Mail is the most commonly used tool on the Internet and is far less expensive than the phone or conventional mail.  Web customers overwhelmingly prefer E-Mail.  You can instantly send information, orders, confirmations, etc. via E-Mail, all in writing.  Be sure to  check your E-Mail often, at least twice daily, and respond promptly.

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Last updated:  Jan. 13th, 2002
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