Why be on the Web?

  An on-line presence for your company should be a part (an increasingly larger part) of your over-all marketing strategy and advertising effort.
  Every marketing and advertising plan should be reviewed periodically to assure that there is maximum return for the dollars spent.   After all it is your hard earned money!

When reviewing your plan, ask yourself these questions.

  1. What are your current advertising and marketing efforts?

  2. How will a website improve both advertising and marketing?

  3. How will a website improve the company's overall public image?

  4. How will a website save day to day business dollars and resources?

  5. How will a website increase profits?

 

 

There are several ways a website could benefit your company.

  1. A website puts you on an equal footing, opportunity wise with the large companies and corporations.

  2. 40 - 60 Million people potentially have access to your website worldwide.  In addition you can reach a strong qualified market locally.

  3. You may gather free demographics and market research about your visitors and customers, allowing you to better focus your marketing efforts.

  4. You can provide information about your company, its products, service information, support, updates and news to any potential customer who visits your site.  All of this can be accomplished around the clock, 365 days per year and without employees to pay.

  5. You may reduce phone and fax charges, mailing costs, printing costs and office personnel.

  6. You have a great potential to increase profits.

Check out these Internet Statistics!
 

  • Associated Press:   Jan 25 2002: The total number of registered domain names grew by only 2 percent last year, after more than tripling in 2000, and more than doubling in 1999.   This is according to VeriSign, which says there were 28.8 million domain names registered at the end of last year, up slightly from 28.2 million at the end of 2000.  There were 10.8 million new domains registered in 2001. The total number registered did hit a peak of 32.4 million in June 2001, but fell as the number of new registrations failed to keep pace with the number that expired and were not renewed.
     
  • How Many Online?    The art of estimating how many are online throughout the world is an inexact one at best. Surveys abound, using all sorts of measurement parameters. However, from observing many of the published surveys over the last two years, here is an "educated guess" as to how many are online worldwide as of August 2001.  And the number is 513.41 million.
    World Total 513.41 million
    Africa 4.15 million
    Asia/Pacific 143.99 million
    Europe 154.63 million
    Middle East 4.65million
    Canada & USA 180.68 million
    Latin America 25.33 million

Total Revenue Generated on the Web

Source: ActivMedia

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Last updated:  Jan.  20, 2005      

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